4 Top Tips For Building Your Handmade Jewellery Website

sell jewellery online

As a small business owner, it’s now easier than ever to connect with an online audience and reach out to a whole host of potential new customers. Undoubtedly the best way to sell jewellery online is to build your own handmade jewellery website. With a clear-cut brand and a fully functioning ecommerce site where customers can buy from you at the touch of a button, your online … [Read more...]

Exhibitions and Shows in Summer 2018

Jewellery Display

Summer is a great time to get out and about if you are seeking some motivation for your next jewellery or craft project. Below are just a few highlights to look out for, which will be sure to get those creative juices well and truly flowing… The Everyday and the Extraordinary 9th June - 9th September Birmingham Museum and Art Gallery, Chamberlain Square, Birmingham, … [Read more...]

Top Jewellery Making Courses & How To Expand On Your Skills

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Are you a seasonal crafter? Or are you a small, jewellery business looking to expand on your current skill set? Wherever you are in your jewellery making career, investing in yourself is an excellent way of ensuring your jewellery making skills develop, whether it’s simply for some me time or you want to make waves in a new area of your business. Whatever the reason, signing … [Read more...]

Customer Service: How To Handle Shipping Issues

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Shipping Jewellery: How To Handle Common Shipping Issues Shipping jewellery products for your customers should be a straightforward process. Even so, as your jewellery business grows it’s likely you may be faced with some complaints from customers about common shipping issues. Whether it’s your error or not it pays to have some tricks up your sleeve that will help you handle … [Read more...]

How To Create A Jewellery Marketing Plan For Your Jewellery Business

how-to-create-a-marketing-plan-for-your-jewellery-business

Creating a jewellery marketing plan is vital for any small jewellery business. Whether you’ve been established for 10 years, or you’re just starting out, a clear marketing strategy can help you to understand your customers and your competitors, and to plan promotional activities that will target precisely the people you want to sell to. Not only that, by learning some key … [Read more...]

How To Create Your Own Jewellery Blog

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As a small jewellery business owner, you may be thinking up ways of engaging with your customers, as well as bringing in some new ones. If you’ve already built a small website to host your latest jewellery collections, and your social media marketing is picking up speed, it may be time to add another string to your bow. Here’s how to create a jewellery blog that will give … [Read more...]

Winter Selling Exhibitions 2017

By Jo Varney With Christmas rapidly approaching, here are some of my top picks of the designer/maker selling exhibitions in the run up to the big day this year. Hopefully they will encourage you to invest in some handmade pieces for loved ones, or inspire you to make some of your own. Etsy Made Local: Birmingham Originals Winter Makers Market When: 2nd – 3rd December … [Read more...]

How To Sell More At Trade Shows

selling-your-jewellery-at-trade-shows

Have you got your first jewellery trade shows and craft fairs lined up? Ready to take your latest collection and sell, sell, sell? You may have a beautiful collection, a well thought out display, and the perfect spot with lots of footfall, but how do you maximise sales at a trade show? Here’s our guide on getting the best out of attending jewellery trade shows, including how … [Read more...]

Using Facebook Ads For Jewellery Marketing

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Testing out facebook advertising as a beginner? Or perhaps your previous jewellery Facebook ads could’ve done with some improvement? Don’t give up on this process – with the right technique and by implementing the right tactics, jewellery marketing on Facebook can be a great way to increase revenue, gain awareness and promote your brand. Learn everything you need to know about … [Read more...]

5 Things To Avoid When Designing Jewellery

what-not-to-do-when-designing-jewellery

Looking to create your latest jewellery design? Before you jump straight in, there a few things to consider that may save you time, money, and build up your brand in the process. Find out how to design jewellery effectively, and what not to do when creating your next jewellery pieces. What To Avoid When Designing Your Own Jewellery 1. Designing jewellery without a cohesive … [Read more...]