Winter Selling Exhibitions 2017

By Jo Varney With Christmas rapidly approaching, here are some of my top picks of the designer/maker selling exhibitions in the run up to the big day this year. Hopefully they will encourage you to invest in some handmade pieces for loved ones, or inspire you to make some of your own. Etsy Made Local: Birmingham Originals Winter Makers Market When: 2nd – 3rd December … [Read more...]

How To Sell More At Trade Shows

selling-your-jewellery-at-trade-shows

Have you got your first jewellery trade shows and craft fairs lined up? Ready to take your latest collection and sell, sell, sell? You may have a beautiful collection, a well thought out display, and the perfect spot with lots of footfall, but how do you maximise sales at a trade show? Here’s our guide on getting the best out of attending jewellery trade shows, including how … [Read more...]

Using Facebook Ads For Jewellery Marketing

using-facebook-advertising-for-jewellery-marketing

Testing out facebook advertising as a beginner? Or perhaps your previous jewellery Facebook ads could’ve done with some improvement? Don’t give up on this process – with the right technique and by implementing the right tactics, jewellery marketing on Facebook can be a great way to increase revenue, gain awareness and promote your brand. Learn everything you need to know about … [Read more...]

5 Things To Avoid When Designing Jewellery

what-not-to-do-when-designing-jewellery

Looking to create your latest jewellery design? Before you jump straight in, there a few things to consider that may save you time, money, and build up your brand in the process. Find out how to design jewellery effectively, and what not to do when creating your next jewellery pieces. What To Avoid When Designing Your Own Jewellery 1. Designing jewellery without a cohesive … [Read more...]

Craft Fair Checklist

We are well and truly into the summer season now, and those of you who favour the one to one approach to selling your work may well have a couple of craft fairs on the calendar. Preparing for a craft fair can be quite a stressful time as you try to envisage every possible scenario that might present itself, as well as actually making enough stock to sell. It makes sense to be … [Read more...]

Exhibitions and Shows to Look Out for in 2017

Exhibitions and shows are a fantastic way to draw inspiration for your own work, whilst enjoying and maybe even buying other people’s designs. We are very lucky in this country to have access to a diverse range of museums and galleries, who offer a constantly changing array of objects and images to stimulate the imagination. The UK also plays host to a vibrant circuit of … [Read more...]

How To Sell My Jewellery On Instagram

selling-jewellery-on-instagram

In this modern world of social media and digital marketing, there are few better sites to sell your jewellery on than Instagram. As a visual gallery for your products, brand and personality, Instagram is the perfect platform to use to sell your products. Learn how to market on Instagram to benefit your business from our helpful guide. What Are The Benefits of Selling Products … [Read more...]

Do I Need An Accountant For My Small Jewellery Business?

small-business-accountant

You’ve finally set up your dream business and your beautiful jewellery is starting to sell. But managing the jewellery accounting and finances can be tough to handle, especially for new starters. So when is the best time to invest in an accountant? Read our helpful guide for tips and help when it comes to accounting for small businesses. Accounting For Small Businesses: Do I … [Read more...]

How To Get Your Jewellery Into Stores

selling-jewellery-to-retailers

Sell Handmade Jewellery: Selling to Retailers Selling jewellery for your own business is one thing, but selling jewellery to retailers and stores is a whole new process. Ideally, you would like to sell your jewellery to stores to boost your publicity and gain profit – but how do you do this? Selling products to retailers can be handled professionally, and with great success – … [Read more...]

How To Build A Jewellery Brand

building-a-brand

Starting your own brand as a jewellery maker is an exciting time – finally, your chance has come to show the world your artwork and establish yourself in the industry. But first, it is important to know how to build a jewellery brand, and how to develop brand identity. There are a variety of different attributes to consider when deciding how to build your business brand, which … [Read more...]