How To Create A Jewellery Marketing Plan For Your Jewellery Business


Creating a jewellery marketing plan is vital for any small jewellery business. Whether you’ve been established for 10 years, or you’re just starting out, a clear marketing strategy can help you to understand your customers and your competitors, and to plan promotional activities that will target precisely the people you want to sell to. Not only that, by learning some key … [Read more...]

How To Create Your Own Jewellery Blog


As a small jewellery business owner, you may be thinking up ways of engaging with your customers, as well as bringing in some new ones. If you’ve already built a small website to host your latest jewellery collections, and your social media marketing is picking up speed, it may be time to add another string to your bow. Here’s how to create a jewellery blog that will give … [Read more...]

Winter Selling Exhibitions 2017

By Jo Varney With Christmas rapidly approaching, here are some of my top picks of the designer/maker selling exhibitions in the run up to the big day this year. Hopefully they will encourage you to invest in some handmade pieces for loved ones, or inspire you to make some of your own. Etsy Made Local: Birmingham Originals Winter Makers Market When: 2nd – 3rd December … [Read more...]

How To Sell More At Trade Shows


Have you got your first jewellery trade shows and craft fairs lined up? Ready to take your latest collection and sell, sell, sell? You may have a beautiful collection, a well thought out display, and the perfect spot with lots of footfall, but how do you maximise sales at a trade show? Here’s our guide on getting the best out of attending jewellery trade shows, including how … [Read more...]

Using Facebook Ads For Jewellery Marketing


Testing out facebook advertising as a beginner? Or perhaps your previous jewellery Facebook ads could’ve done with some improvement? Don’t give up on this process – with the right technique and by implementing the right tactics, jewellery marketing on Facebook can be a great way to increase revenue, gain awareness and promote your brand. Learn everything you need to know about … [Read more...]

5 Things To Avoid When Designing Jewellery


Looking to create your latest jewellery design? Before you jump straight in, there a few things to consider that may save you time, money, and build up your brand in the process. Find out how to design jewellery effectively, and what not to do when creating your next jewellery pieces. What To Avoid When Designing Your Own Jewellery 1. Designing jewellery without a cohesive … [Read more...]

Craft Fair Checklist

We are well and truly into the summer season now, and those of you who favour the one to one approach to selling your work may well have a couple of craft fairs on the calendar. Preparing for a craft fair can be quite a stressful time as you try to envisage every possible scenario that might present itself, as well as actually making enough stock to sell. It makes sense to be … [Read more...]

Exhibitions and Shows to Look Out for in 2017

Exhibitions and shows are a fantastic way to draw inspiration for your own work, whilst enjoying and maybe even buying other people’s designs. We are very lucky in this country to have access to a diverse range of museums and galleries, who offer a constantly changing array of objects and images to stimulate the imagination. The UK also plays host to a vibrant circuit of … [Read more...]

How To Sell My Jewellery On Instagram


In this modern world of social media and digital marketing, there are few better sites to sell your jewellery on than Instagram. As a visual gallery for your products, brand and personality, Instagram is the perfect platform to use to sell your products. Learn how to market on Instagram to benefit your business from our helpful guide. What Are The Benefits of Selling Products … [Read more...]

Do I Need An Accountant For My Small Jewellery Business?


You’ve finally set up your dream business and your beautiful jewellery is starting to sell. But managing the jewellery accounting and finances can be tough to handle, especially for new starters. So when is the best time to invest in an accountant? Read our helpful guide for tips and help when it comes to accounting for small businesses. Accounting For Small Businesses: Do I … [Read more...]