Jewellery Marketing Tips for Small Businesses

calendar pins on key dates

Running a jewellery business takes a great deal of organisation, time management and strategy. You may think you have your marketing strategy sorted, but it’s important to remember to align your marketing campaigns with the retail calendar, incorporating important dates and events throughout the year. Find out the key dates to look out for, alongside helpful jewellery marketing … [Read more...]

Selling To Retailers: 5 Things They Want From Your Jewellery

set of jewellery products

Researching where to sell jewellery and thinking of pitching products to retailers can be daunting. Whether you’re dabbling with a small shop on Etsy or you have your own successful space online, with the right tactics, and a little determination, you’ll be able to sell your jewellery to retailers (as long as you’re ready for at least a couple of knockbacks on your … [Read more...]

How To Find Instagram Influencers For Your Jewellery Brand

an instagram model showing off her jewellery

Selling items on Instagram takes time and a little dedication, especially when you’re in the process of building a jewellery brand online. If your online presence is growing and you want to take your social media presence to the next level, Instagram influencer marketing may be just the ticket. Discover how to get your Instagram noticed with our guide on how to find … [Read more...]

4 Top Tips For Building Your Handmade Jewellery Website

sell jewellery online

As a small business owner, it’s now easier than ever to connect with an online audience and reach out to a whole host of potential new customers. Undoubtedly the best way to sell jewellery online is to build your own handmade jewellery website. With a clear-cut brand and a fully functioning ecommerce site where customers can buy from you at the touch of a button, your online … [Read more...]

Exhibitions and Shows in Summer 2018

Jewellery Display

Summer is a great time to get out and about if you are seeking some motivation for your next jewellery or craft project. Below are just a few highlights to look out for, which will be sure to get those creative juices well and truly flowing… The Everyday and the Extraordinary 9th June - 9th September Birmingham Museum and Art Gallery, Chamberlain Square, Birmingham, … [Read more...]

Top Jewellery Making Courses & How To Expand On Your Skills

man-filing-small-jewellery-peice

Are you a seasonal crafter? Or are you a small, jewellery business looking to expand on your current skill set? Wherever you are in your jewellery making career, investing in yourself is an excellent way of ensuring your jewellery making skills develop, whether it’s simply for some me time or you want to make waves in a new area of your business. Whatever the reason, signing … [Read more...]

Customer Service: How To Handle Shipping Issues

transporting-a-packaging-box

Shipping Jewellery: How To Handle Common Shipping Issues Shipping jewellery products for your customers should be a straightforward process. Even so, as your jewellery business grows it’s likely you may be faced with some complaints from customers about common shipping issues. Whether it’s your error or not it pays to have some tricks up your sleeve that will help you handle … [Read more...]

How To Create A Jewellery Marketing Plan For Your Jewellery Business

how-to-create-a-marketing-plan-for-your-jewellery-business

Creating a jewellery marketing plan is vital for any small jewellery business. Whether you’ve been established for 10 years, or you’re just starting out, a clear marketing strategy can help you to understand your customers and your competitors, and to plan promotional activities that will target precisely the people you want to sell to. Not only that, by learning some key … [Read more...]

How To Create Your Own Jewellery Blog

how-to-create-your-own-jewellery-business-blog

As a small jewellery business owner, you may be thinking up ways of engaging with your customers, as well as bringing in some new ones. If you’ve already built a small website to host your latest jewellery collections, and your social media marketing is picking up speed, it may be time to add another string to your bow. Here’s how to create a jewellery blog that will give … [Read more...]

Winter Selling Exhibitions 2017

By Jo Varney With Christmas rapidly approaching, here are some of my top picks of the designer/maker selling exhibitions in the run up to the big day this year. Hopefully they will encourage you to invest in some handmade pieces for loved ones, or inspire you to make some of your own. Etsy Made Local: Birmingham Originals Winter Makers Market When: 2nd – 3rd December … [Read more...]