Custom Jewellery Design: 8 Common Pitfalls For Designers To Avoid

Custom Jewellery Design

As a customer jewellery designer, independent maker, and a business person you have to wear many hats. And juggling them can take up a lot of time and effort to make sure you're giving your jewellery business every possible opportunity for success. One area of your business that you certainly won't want to scrimp on is your custom jewellery design process. However that may look … [Read more...]

How To Increase Etsy Sales

how-to-increase-etsy-sales

Have your Etsy sales taken a sudden dive? Are you tired of coasting along at a “normal” purchase rate and want to supercharge your jewellery sales quickly and efficiently? We understand how difficult it can be to get your products noticed. You may invest lots of your free time crafting handmade jewellery that you’re proud of, only for it to sit on your Etsy store unnoticed. … [Read more...]

Buy Antique Jewellery To Re-Work For Re-Sale

For any avid jewellery maker, there are always different and exciting ways to expand on your skillset and your collection. Whether you try your hand at new designs for technique practice, or you expand your range to include items you maybe didn’t offer before, there are lots of avenues to explore when it comes to broadening your repertoire. One way we’ve looked at broadening … [Read more...]

Christmas Jewellery Shows and Exhibitions 2018/19

jewellery display

If you need a little inspiration this Christmas or are on the lookout for that special one-off piece, a dedicated jewellery exhibition is the perfect place to find it. There are many to choose from in a whole host of different locations, so there is almost certainly one to be found nearby if you check the local press for details. In the meantime, you can find a few of … [Read more...]

How To Start A Jewellery Making Business

Cards, pens and paper laid out on a table

Every jewellery business owner starts somewhere – from the aged, splintered bench in the garden shed or confines of the box room, to the makeshift workshop in the garage featuring the old kitchen table and mismatched chairs. And as your reputation grows and demand for your creations increases, it may be worth considering starting a fully-fledged, registered business. This … [Read more...]

Jewellery Marketing Tips for Small Businesses

calendar pins on key dates

Running a jewellery business takes a great deal of organisation, time management and strategy. You may think you have your marketing strategy sorted, but it’s important to remember to align your marketing campaigns with the retail calendar, incorporating important dates and events throughout the year. Find out the key dates to look out for, alongside helpful jewellery marketing … [Read more...]

Selling To Retailers: 5 Things They Want From Your Jewellery

set of jewellery products

Researching where to sell jewellery and thinking of pitching products to retailers can be daunting. Whether you’re dabbling with a small shop on Etsy or you have your own successful space online, with the right tactics, and a little determination, you’ll be able to sell your jewellery to retailers (as long as you’re ready for at least a couple of knockbacks on your … [Read more...]

How To Find Instagram Influencers For Your Jewellery Brand

an instagram model showing off her jewellery

Selling items on Instagram takes time and a little dedication, especially when you’re in the process of building a jewellery brand online. If your online presence is growing and you want to take your social media presence to the next level, Instagram influencer marketing may be just the ticket. Discover how to get your Instagram noticed with our guide on how to find … [Read more...]

4 Top Tips For Building Your Handmade Jewellery Website

sell jewellery online

As a small business owner, it’s now easier than ever to connect with an online audience and reach out to a whole host of potential new customers. Undoubtedly the best way to sell jewellery online is to build your own handmade jewellery website. With a clear-cut brand and a fully functioning ecommerce site where customers can buy from you at the touch of a button, your online … [Read more...]

Exhibitions and Shows in Summer 2018

Jewellery Display

Summer is a great time to get out and about if you are seeking some motivation for your next jewellery or craft project. Below are just a few highlights to look out for, which will be sure to get those creative juices well and truly flowing… The Everyday and the Extraordinary 9th June - 9th September Birmingham Museum and Art Gallery, Chamberlain Square, Birmingham, … [Read more...]