Running a jewellery business takes a great deal of organisation, time management and strategy. You may think you have your marketing strategy sorted, but it’s important to remember to align your marketing campaigns with the retail calendar, incorporating important dates and events throughout the year. Find out the key dates to look out for, alongside […]
Researching where to sell jewellery and thinking of pitching products to retailers can be daunting. Whether you’re dabbling with a small shop on Etsy or you have your own successful space online, with the right tactics, and a little determination, you’ll be able to sell your jewellery to retailers (as long as you’re ready for […]
Selling items on Instagram takes time and a little dedication, especially when you’re in the process of building a jewellery brand online. If your online presence is growing and you want to take your social media presence to the next level, Instagram influencer marketing may be just the ticket. Discover how to get your Instagram […]
Creating a jewellery marketing plan is vital for any small jewellery business. Whether you’ve been established for 10 years, or you’re just starting out, a clear marketing strategy can help you to understand your customers and your competitors, and to plan promotional activities that will target precisely the people you want to sell to. Not […]
In this modern world of social media and digital marketing, there are few better sites to sell your jewellery on than Instagram. As a visual gallery for your products, brand and personality, Instagram is the perfect platform to use to sell your products. Learn how to market on Instagram to benefit your business from our […]
You’ve finally set up your dream business and your beautiful jewellery is starting to sell. But managing the jewellery accounting and finances can be tough to handle, especially for new starters. So when is the best time to invest in an accountant? Read our helpful guide for tips and help when it comes to accounting […]
Starting your own brand as a jewellery maker is an exciting time – finally, your chance has come to show the world your artwork and establish yourself in the industry. But first, it is important to know how to build a jewellery brand, and how to develop brand identity. There are a variety of different […]
As a jewellery maker moving into the world of running a jewellery business, it pays to know the ins and outs of the legal requirements and obligations that come along with setting up a business. A key part of ensuring the safety of your assets, and your business, is to organise insurance for your jewellery […]
Setting up an online jewellery business is undoubtedly an exciting prospect, but one that comes with a lot of questions like ‘where do I start?’ and ‘do I have enough know-how to make this work?’.These questions are completely reasonable – every online jewellery business owner has them at first because setting up a business online is no mean […]
Successfully sell your jewellery online with social media Wondering how can I sell my jewellery online? When you’re starting out as a small jewellery business it can be difficult to engage with customers online – but more and more small businesses are now harnessing the extensive reach that social media can bring. By setting up […]
You’ve dedicated time and effort perfecting your jewellery craft and are now in a position to start selling your hand-crafted jewellery pieces online. One of the online channels where you can easily start selling your products is Etsy. Here you’ll find a global online marketplace of like-minded craftspeople who are selling their products online. Find […]
How To Price Handmade Jewellery Pieces Competitively Pricing handmade jewellery often means walking a fine line, balancing the need to compete without devaluing your efforts and the time it takes to put together your designs. Profitability is the end goal, so making a realistic assessment of the cost of each and every piece, together with […]