How To Create A Jewellery Marketing Plan For Your Jewellery Business


Creating a jewellery marketing plan is vital for any small jewellery business. Whether you’ve been established for 10 years, or you’re just starting out, a clear marketing strategy can help you to understand your customers and your competitors, and to plan promotional activities that will target precisely the people you want to sell to. Not only that, by learning some key … [Read more...]

Marketing and Selling your Handmade Jewellery – Viki Lareau

This book has been reviewed by Joanna Varney.  She holds a BA (Hons) in Jewellery and Silversmithing and is part of the Cooksongold team.     My initial thoughts when first opening this book were:   1. It’s based on the American market   2. It is focusing on Bead Jewellery rather than Fine Jewellery   DON’T LET THIS PUT YOU OFF!!!!!   My … [Read more...]