PACKAGING TIP:

Setting out your stall

Before you take on your first craft shows, it’s very much worth considering what style you want to your business to have – are you ethnic or folksy? Maybe your jewellery is contemporary, fun and funky?

Whatever your style, consider what might make your stall more eye-catching and begin to build up a store of display props – a couple of different level stands and a table covering is a good start. Don’t forget, if you want people to remember your name, a business card is important.

Make sure you have a practice run before the big day to ensure you’ve got everything you need. And don’t forget – take a small, select jeweller’s toolbox of tools and findings with you for on-the-spot adjustments – it can mean the difference between a sale and a ‘not today’.

You can find more help on developing the business side of your jewellery making in this book: Marketing & Selling Handmade Jewellery By Viki Lareau.

If you have any tips you’ll like to share or if your just seeking further advice, why not leave us a comment and we will get back to you. Alternatively, why not enter our jewellery making forum packed with friendly jewellers who love nothing more than talking jewellery.

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