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Thread: Expensive packaging

  1. #1
    Join Date
    Jul 2015
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    Default Expensive packaging

    Hello all

    Not sure if this is the best place to post this but I was hoping for some views on fancy/ expensive packaging. I am hoping to start selling jewellery shortly (for the first time) and I am sorely tempted to buy what seems to be comparatively expensive packaging as I love the way it looks and sets off my designs. Do any of you experienced sellers have a particular percentage of costs in mind that you allow for packaging ( over which you refuse to go)? The boxes I am looking at are 5 for a necklace box and I am hoping to sell those pieces at 65 and higher, and 2.50 for a universal box for items I hope to sell at 30 and higher.

    To me this doesn't seem a lot but I have spotted other sellers of similar precious/semi precious jewellery using boxes that are below 1.

    Will it make a big enough difference to the customer? I know it always does to me. Any thoughts?

  2. #2
    Join Date
    Apr 2015
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    First things first, where are you looking at getting packaging from? A packaging supplier or somewhere that just does packaging among various other things?

  3. #3
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    Dear Naseem,

    You will get different answers depending on the style of work. For a studio jeweller I think a series of plain boxes,for instance dark blue, which come with some wadding, would be appropriate. Just google Jewellery Packaging.

    The individual touch would then be a well designed self adhesive label with your logo: something you could devise on a home printer, or get a print shop to do.

    Personally I would avoid elaborately fitted and hinged boxes, used by high street jewellers to enhance mass produced stuff. Dennis.

  4. #4
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    Jul 2015
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    Quote Originally Posted by silverlining View Post
    First things first, where are you looking at getting packaging from? A packaging supplier or somewhere that just does packaging among various other things?

    I am looking at potters packaging but I have looked at several companies online who specialise in jewellery boxes and display stands etc.

  5. #5
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    Jul 2015
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    Hmm, that's interesting Dennis. When I started looking I was going to get simple two piece boxes as you described (but I was going to have the lids printed) but the more I thought and looked, the more I worried it would make the jewellery look less valuable, ie more like a homemade craft and less like a professional.

    I would certainly prefer the cost of the simple boxes!

  6. #6
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    Feb 2011
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    I would go for the simple boxes Naseem, I still go for the black ones from Bagnboxman but I'm thinking about upgrading to a better version. You'd be amazed how many people no matter how nicely you box, tissue and even ribbon occasionally, go home discard the box and put it in their own jewellery case or not:/. I've come across this more recently and I then wonder why I go to the expense but it's all about product and presentation

  7. #7
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    Jul 2015
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    Thanks for your help and advice Caroline. Everyone's responses have given me more confidence to go with the simple boxes after all. I just wish more of them came with a white velour foam instead of black. I think I may have to buy this myself (I believe Westpack do the sheets) and cut it to fit.

  8. #8
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    Lynco sell sheets of foam backed velour, which I sometimes cut to size and using a hole punch, make a slot with a punched hole at each end. This will fit rings, or the backs of brooches with their pins. Dennis.

  9. #9
    Join Date
    Sep 2011
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    What sort of box will your target market want? Are they going to see the box before buying or only when it arrives - ie is it part of the buying process or just something which happens?
    www.Pearlescence.co.uk
    @pearlescenceltd
    instagram: pearlescenceltd1

  10. #10
    Join Date
    Jul 2015
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    Thanks Dennis, I didn't know about Lynco.

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