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Thread: Cookson Marketing Team Need Help

  1. #1
    Join Date
    Jun 2014
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    79

    Default Cookson Marketing Team Need Help

    So a short while ago Cookson had a 10% of everything promotion (excluding precious metal products, etc.) followed by a 15% off everything. Hours after the 15% off everything promotion expired I get an email about a "secret" discount offer. Mine was a whopping 5% off everything (usual blah, blah applies).

    Really now. The point of promotions is to make people happy and buy, isn't it? And there was me thinking that the "secret" was an even better offer than 15% ... like 20% of tools or consumables or finding or gosh, anything better than a 1/3 of your last offer.

    With respect, someone needs to brush up on the basics of marketing.

  2. #2
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    Default

    My 'secret' was a freepost. Which is utterly worthless to me as I never, ever use them because it inevitably means a three day wait and hopeless courier company...

    I agree, the endless offers and promotions are getting very tiresome. As is the relentless pushing of 'craft' supplies. I'd rather have a website with a decent search function...

  3. #3
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    I never got anything.

    Would prefer good promotion of smithing tools and sorting out the search function too!
    My Facebook page.

  4. #4
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    Misread "smiting tools". Ach, same difference.

  5. #5
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    Quote Originally Posted by ps_bond View Post
    Misread "smiting tools". Ach, same difference.
    haha totally!
    My Facebook page.

  6. #6
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    Feb 2011
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    I got 5% discount but that always excludes precious metal based products so what good is that to us. TBF when I've ordered freepost recently it has arrived the next day. I think if comes by courier that's more likely.
    Still waiting on a reply to the email I then had to send to Durston on Wed:/

  7. #7
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    Sep 2014
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    I have to say that I love Cooksons, far prefer them to other companies Ive used.
    Nobody is perfect

  8. #8
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    Feb 2011
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    West Berkshire
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    I agree - It was a bit disappointing after the previous 15%

  9. #9
    Join Date
    Jun 2014
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    79

    Default

    Quote Originally Posted by enigma View Post
    I have to say that I love Cooksons, far prefer them to other companies Ive used.
    Nobody is perfect
    True, but it's Cookson's marketing that seems to have grown out of control. Less is more comes to mind. So does quality over quantity.

  10. #10
    Join Date
    Jul 2009
    Location
    Cornwall
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    Default

    I agree that I did smile a bit at the 5% but Cooksons have always been very fair to me.

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