So a short while ago Cookson had a 10% of everything promotion (excluding precious metal products, etc.) followed by a 15% off everything. Hours after the 15% off everything promotion expired I get an email about a "secret" discount offer. Mine was a whopping 5% off everything (usual blah, blah applies).

Really now. The point of promotions is to make people happy and buy, isn't it? And there was me thinking that the "secret" was an even better offer than 15% ... like 20% of tools or consumables or finding or gosh, anything better than a 1/3 of your last offer.

With respect, someone needs to brush up on the basics of marketing.