Hans,
So does adding an extra £30 or so make any difference to the cost of a £2000 item?
Hans,
So does adding an extra £30 or so make any difference to the cost of a £2000 item?
Remember it's a law of description, so you would still be committing an offence if you're describing it as being made of precious metal on your website, and are selling it as such in the UK without a hallmark. The hallmark is an indication of the precious metal, so the stamp "metal" indicates that there is also non precious metal in the item.
"Street cred" is a subjective term..........British hallmarks have been around for 700 years.....
I agree that jewellery sells on emotion and design. But would your customer pay EU2000 for your fishpond pendant if you had made it out of nickel silver and gold-plated brass? I suspect not despite the actual main cost of production being your labour.
You have the reputation that instils trust in your customers and you are not the only one. My sister in law is a regular customer of a local jeweller here who makes stuff for her in 22ct gold which is never hallmarked. It doesn't bother her, but it would certain ally bother me. I also suspect that reputation and name is what allows companies like Tiffany to flog stuff for £3k+ which has so little precious metal in it it can't be hallmarked at all.
The real point is, is that there are many many people who routinely misrepresent the materials they use (and to my mind Rubedo is a complete and utter con) and hallmarking provides some guarantee that a metal is what they say it is. It's not difficult to get registered, it's not that expensive even as a one-off for a high value item and hallmarks are just, well cool things in and of themselves, from the design down to the history.
It's 7.5 carat rose gold isn't it? The Latin name and all the hype about it being a new metal (or even a new alloy) do nothing to elevate its status. Clearly, though, a large number of consumers will get suckered in and open their wallets, otherwise Tiffany wouldn't have gone to all the trouble marketing it in the first place.
Is it even that high? I did look it up a while back, can't remember now. But it has the "Tiffany hallmark" on it - which as we know is no hallmark at all.
I've not searched extensively, but the figure of 31% gold has cropped up more than once. It would be great if one of our Assay offices could get hold of a piece and give us their verdict.
I have a silver Tiffany cuff that is very precious to me, so I do have a bit of a fondness for the brand, but the hype is actually nauseating.
yeah, pretty sure it's 7.5ct. Some guys did a spectrowhatduyoucallit. 55% copper, 31% gold, some zinc and silver. The bullshi… I mean promotional blurb describes it as a new metal (which makes you wonder how much the advertising dept actually know about their product) and then bangs on and on and on about how Tiffany were the first US company to use the UK silver standard and are so innovative in their use of gold silver and platinum and their alloys and then says Rubido is in the same tradition. The clear inference is that this alloy has equal amounts of precious metal in the alloy to the point it could be considered a precious alloy when actually you probably get more gold on decent gold fill wire.
I personally wouldn't buy anything described as being made from gold etc that wasn't hallmarked.. it just begs the question "why is it not marked?" As others have said, it is not hard to register and as a maker I can't understand why anyone would go to the trouble of making a piece using precious metals and then not have it hallmarked.. Who here didn't get the feeling of excitement and the "i made that" thought when your first items come back with your very own, unique makers mark on it? In a hundred years time my great grandkids etc could still tell i made a piece and the year it was made in.. will a website address still be around in a hundred years?
Rachael x
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Yes its definitely a nice feeling to see your own stamp on your jewellery, I love mine
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