Pricing is probably the hardest part of a jewellery business. I think my prices are just about right (of course I would think that!) but I see lots of cheaper pearls on ebay etc, both loose and finished jewellery, and also massively more expensive with either big brand names like Mikimoto or Europearl, where I know the pearls are no better in quality than mine but the price might be ten times mine or more.
same goes for 'designer' stuff. Some designer stuff is jaw droppingly priced.
It's a balance between valuing yourself and your work and actually pricing to sell.
You can value yourself super high and not sell anything or too cheap and sell it all , lots of turnover but no profit.
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