How do you price your work

[Atelier Ava]

I completely agree with everything Nic said, at a recent local jewellers meeting they attacked my pricing for being too cheap. They said that my pricing cheapens their work but maybe what they do is overpriced. My argument covered several areas, many mentioned by Nic but most importantly to me.
1. I want people to wear my work and not be so expensive that it sits on the shelf.
2. By making small wearable pieces that sell it keeps me in silver to make the bigger more extravagant jewellery.
3. Time and motion although boring can be a good indicator for pricing.
4. Finding a style and making a 'name' is when prices rise. Before that you have to do the hard graft, who ever said being creative was easy.
5. My pricing reflects the materials and time spent but I also consider costings for making 100 pieces.
6. Prices should be the same wherever it is sold, they disagreed with this too.
At the moment for me it is all about accessibility and that will always be part of my ethos.
Paula

[Caroline Foulkes]

Jason John, those future rings sound great!