I don't think it's vain at all. I love hallmarks and get the non-compulsory marks on my stuff as well (lion mark and date mark). I do know quite a few jewellers who don't hallmark their items, but they tend to sell privately only so don't see them getting clapped in irons any time soon. The worst thing is the initial set up cost of registration and stamp. if you are sending largish parcels in it's much cheaper. the last lot I sent in of 70 items, I'm sure they didn't charge me for the optional marks.
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