What's your top ten tips for building a website?

[Shaun750]

My Brother has offered to build a website for me.
He's been studying web stuff for years(part time) and done nothing with it.
So I'd like to shamelessly learn from others mistakes. He's found me a .com I think is good and he's mocked up the first page.
He's bored me enough for me to know it's all about driving traffic,which I think must be as important as how good it looks, and content.
Got any tricks that drive traffic and then how do you test what is working?
Cheers Shaun

This is an update my bro just sent me. It sounds sensible although I'm not sure about the nagging emails?
You can get webhosting for $4.95 a month and your domain name is $10.00 for 1 year.
Thats all you need to get a site on the web.

if you want an autoresponder to take emails, and automatically send regular emails
to prospects/customers to build a relationship with them
(which is where the real money is as people buy from people they know, like and trust)
then that is $15.00/month.

Of course they'll have to write 10 or so emails put in the autoresponder to start with
sent out at weekly or monthly intervals (or whatever period they like).

Most website visitors won't buy on their first vist, so if you've got no way to keep
reminding them that you exist, they'll never come back.