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Thread: 3rd jewellery event + feedback

  1. #1
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    Default 3rd jewellery event + feedback

    Hi Guys,

    I haven't been posting much in the last couple of weeks, as I've had my third village jewellery event today, so had been busy making new stuff. I decided to try out using card to display my earrings, which are usually displayed on pins on a board, or on a perspex stand. The problem with just pinning earrings on a board or within a perspex stand is that if someone just wants to look at a pair of earrings, its a pain, especially for those people that are shy and just want to look. Pinning earrings onto a thick card, means they can have a look themselves and if interested they can buy. I'm also thinking that in future I might use my business card to display earrings on, with the name and details on the back, earrings, beads used and price on the front. I'll try it out at an event, see what happens and let you know.

    I'd say that using the cards were definitely a success. I had many more people picking up my jewellery and having a look at it. I'd asked some ladies at a previous event why they didn't pick up my stuff and they said they felt reluctant to - whereas if the jewellery was displayed on a card (as in M&S), they would feel much more comfortable. I also noticed that, all of my sales were from repeat customers, bar one! I also had people bringing me jewellery to repair/redesign, so that was a compliment too.

    On the negative side I spent so long organising the earring cards, that I hadn't priced up some of my jewellery and thought I could wing it. Not a good idea to ever go down that route again. Totally uprofessional.

    Attached are my first attempts at making some wrapped earrings and two necklaces.

    Attachment 730

    Attachment 731


    Next event...... two weeks time

    Well guys, I'm absolutely cream crackered... absolutely fed up with this rain rain rain but hopefully I shall sleep and not think of jewellery! (I woke up at 5.30 on Thursday morning with the thought of ... I MUST make that necklace). Yup, you've guessed it - I'm addicted to jewellery

    xx
    Jules

  2. #2
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    Jul 2009
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    Trying to be gentle here. But believe me I have been there a long time ago.

    Earrings need to hang, not lie. Each piece needs to be priced so people know without asking.

    You can make a earring hanger by piercing holes in cardboard placing the earrings and folding the rest like an easel so they hang.

    The same with pendants etc everything should hang like it would for the wearer.

    A little price in the same area ( ie bottom right hand corner )

    There are companies that sell stands etc very competatively priced.

  3. #3
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    Quote Originally Posted by minnie View Post
    Trying to be gentle here. But believe me I have been there a long time ago.

    Earrings need to hang, not lie. Each piece needs to be priced so people know without asking.

    You can make a earring hanger by piercing holes in cardboard placing the earrings and folding the rest like an easel so they hang.

    The same with pendants etc everything should hang like it would for the wearer.

    A little price in the same area ( ie bottom right hand corner )

    There are companies that sell stands etc very competatively priced.


    Hi Minnie,

    Thanks for the feedback. I think from your response that you thought I'd put the earrings on a card and laid them flat on the table? The cards I made (folded business card size), were folded and then a hole punched in the top, so the cards could be hung onto a lovely dressmaking pin (a bit like a pearl). So, yes that's exactly how I usually display my stock. I've got the competitively priced stands and find that people love to look at the earrings, but don't buy because its a lot of hassle removing the earring backs, etc etc. If its on a card, hung on a board with all the info on, I feel its a much better way of displaying it.

    I just thought I'd do it differently this time and see what response I got from customers.

    Off to do a bit of shopping, back later....

    xx
    Jules

  4. #4
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    Hi Jules
    Yes did think that, hanging on card looks great, misunderstood the picture.
    Hope you sell loads.

  5. #5
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    Useful info about the cards..
    I display studs in the box flat and drops on earring hangers.
    Glad the shows are going well for you
    nic x
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  6. #6
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    Question Are clip-on earrings popular

    Hiya,

    Thanks for the info about the boxes Nic. I did display my large jade necklace in the box and everyone said how lovely it was. So I think for my next show I'll be doing a combo of jewellery in boxes, cards on my display board and see how it goes. Apparently there are about 20 other traders going.

    BTW, I also had requests for clip on earrings, have you guys had much demand for them as well???
    Jules

  7. #7
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    Great news about your success Jules - good luck for the next show x

    I regularly get asked about clip-on earrings, but not enough to warrant making separate pairs. I have a small stock of nice SP clips and show a small note with the earrings to say that most of them can be transferred onto clips if requested. 2 people asked me yesterday about clip-ons, but they were looking for button styles rather than drops. Someone also asked me about drop earrings with a stud fitting and caught me out as I didn't have any studs with me.

    At my stall I normally have a small stash of findings such as leverback earwires, studs, clip-ons, headpins, splitrings, crimps, clasps and extenders - covers most eventualities for making small adjustments on the hoof.
    Kym

    I'm hoping for world peace but I'd also like something shiny as well...


    www.kymbigwood.com

  8. #8
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    Hi Jules,

    So glad that your events have gone well, I guess it must be because your jewellery is so good, particularly if you are getting repeat business !! I know that many people are having a dreadful time at the moment, I was at a big event today and one of the jewellery ladies there only took £2.50 !! I had a really good day, in fact my best event to date, the only downside ( in a good way ) is that two of my big statement pieces, which I use to attract attention to my stand , sold !! So I need to get stuck in this week and make something fantastic to replace them.

    Good luck for your next event x

  9. #9
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    I don't really think there's a right or wrong way to display jewellery and we all do what works best for us. I display some earrings hanging on perspex earring holders and some lying flat and they attract equal amounts of attention.

    On the craft fair front, so far this Christmas sales have been well down on last year. I've got a 4 day show this week and I'm hoping people will start to buy pressies now. I sold something for £25 yesterday and the lady said that was the most expensive present she'll be buying this year!

  10. #10
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    Absolutely right Carole. I use a mixture of display techniques and I'm constantly amazed by how the things that work vary so much from event to event. I had a surprisingly good number of sales this week at a small local thing, and pretty much all of them were boxed earrings and pendants (clearly being bought as gifts) and loose 'fun' bracelets, which people were picking up for themselves. No rhyme or reason to it.

    I'm glad it went well for you Jules - here's to the next one

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