I see what your saying Ben, and the reason people keep mentioning SEO is the fact that it's such an important part of building a web site (for most people
) these days. After all, there isn't always much point in having a site that can't be found easily.
As food for thought, what if you have someone who wants to find your site that can't remember your name, all they can remember is that you are that jeweller chap with the stall in Brum! So they will use the words they can remember that describe you. Might not be your name necessarily, and there could be a whole host of other keywords people might use to find you that aren't necessary your name and the word jeweller. It's important to try and imagine how others might think, and all the possible ways they might try to find you!
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