...... that making the text on your webpages easier to read improves your website ranking on google? The standard used to measure this is the Flesch Reading Ease Test and a figure between 60 - 80 is considered optimal.
The higher the score means your text is easier to understand. Increase your score by writing for an age group between 13 - 15 years, break up the text into smaller chunks and use correct punctuation.
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