Hi.

I am working on the price structure.

I get this for silver
2-x (supplies )+ labor + overhead
Then +30% is wholesale
2.5x is retail. Shops are charging Retail + Vat

But when I did to gold jewellery, the price was too high.
Do you all use different furmular for gold jewellery to silver jewellery?

I wonder if I do this for gold.
1.5 x (supplies) + labor + overhead
Then +30% is wholesale
2.5x is retail. Shops are charging Retail + Vat

Then for my online store,

1.5 x (supplies + labor + overhead)
2.5x is retail. Shops are charging Retail + Vat


For your online store, I was trying to skip 30% on wholesale?

Ideally the retail price and online store price should match. but it feels to the price in online end up too hight to sell.

Any opinions are more than welcome to hear.

Thank you
Gina