Hi Cooksons peeps!
I was thinking of taking advantage of your freepost and ordering up various bits of Argentium to have a play with... I have had a flick through the on line Argentium pages and got thoroughly disenchanted...
As you are the only supplier we are likely to deal with...the only one in the UK...and as Argentium is so new and so different to work and everybody wants information about it...why haven't you got any information about the Argentium products you stock?? If I read once more that "Argentium Silver is harder than traditional sterling silver, meaning more durable jewellery and silverware...", I may do a mischief to my computer screen!! Where is your enthusiasm for your new Magic product?? I know you have technical information somewhere - but even that doesn't seem to have a one click link access...and when you get there it is just that ...technical!
As you have a dedicated section to Argentium, and you are trying to promote the product, couldn't you make that bit just a bit more informative and fun with the descriptions...hints and tips wise.. (Not all your customers who might buy Argentium are necessarily very experienced silver/goldsmiths...look on the forum - we are constantly asking each other what is recommended for 'this and that' - and that is for well known and understood sterling and copper!!)
Examples of the sort of thing I mean are... What flux is recommended with the Argentium solder? Best solder to use to prevent sagging accidents? What to pickle in? What size holes are in the beads? Suggested uses for wire thicknesses...earwires?...bracelets? Since Argentium is so much stronger - how low can you go...what could you knit/crochet with and still maintain a shape? Maximum and minimum dimentions for a piece of sheet....etc, etc... And why not make a feature of your Multi-buy Discounts...I've totally missed that chart in the past!!
And you could put an active link from the solders to the soldering tips for Argentium in your knowledgebase. And a general active link to the Argentium Article Search Results at the end of each item description.
It would certainly make the Argentium buying process more interesting and helpful...and less soul destroying!!
Anyway...I'm off to do battle again and pop a few things in my basket.... You haven't totally put me off!!! ...and I love you really!!
Bookmarks