Hi Adi. I love your website and the whole concept. Having a niche like this is a marketing dream!! Your number of facebook "likes" in 6 months should tell you something
If there's a lot of competition for the search term "religious jewellery"; try to optimize for something more specific / unique that you are doing.
Take a look at where your page sits if you Google "Religious Jewellery" & if there's no movement in 6 weeks; try something else & find a way to bury those new key words EVERYWHERE.
You're on page one for "Holy Land Jewellery" (congratulations), but don't appear in my search for "israeli jewellery" & there's probably a whole ton of other key phrases you could come up with.
You might also want to consider adding another payment option in addition to Paypal. Only having Paypal at the moment definitely loses me clients.
I know this is a sweeping generalisation; but I have had numerous people over a certain age tell me that they "don't trust it".
Good luck. x
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