Originally Posted by
pearlescence
My advice would be to scrap the Etsy and have an obviously Italian website with an English translation. use the cachet of Italian design to your advantage. Then people will understand items shipping from Italy so shipping will be more clear, language idiosyncrasies will be understood and you will not be swallowed up in the abyss which is a huge selling website. Initial set-up would be more expensive but you will have more control over your internet presence and then, once you start to see some sales, no Etsy taking a big cut. Marketing effort will probably be the same