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That is very interesting - it would appear from the website you've linked that there is no requirement to have items hallmarked if selling in the US.
Initially my thoughts were that a hallmark gives overseas buyers some assurance that I am using the quality of materials that I have described in my product listings. Given that I also wasn't 100% sure on the requirements I figured it's better to be safe than sorry however I am beginning to re-think.
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There is no legal requirement to have precious metal items hallmarked for the US market.
Personally I hallmark all mine unless its an item that would incur a one-off hallmark fee in which case I give the customer the choice if they are in the US as that is quite expensive with postage and also delays delivery to the customer.
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Apologies for late reply. I have a super-fast turnaround request from someone in the US and wanted to check I did not need to hallmark (I have just enough time to ship and make it).