{"id":7694,"date":"2018-01-31T09:30:44","date_gmt":"2018-01-31T09:30:44","guid":{"rendered":"http:\/\/www.cooksongold.com\/blog\/?p=7694"},"modified":"2022-02-10T09:21:42","modified_gmt":"2022-02-10T09:21:42","slug":"how-to-create-a-jewellery-marketing-plan-for-your-jewellery-business","status":"publish","type":"business-advice","link":"https:\/\/www.cooksongold.com\/blog\/business-advice\/how-to-create-a-jewellery-marketing-plan-for-your-jewellery-business\/","title":{"rendered":"How To Create A Jewellery Business Marketing Plan"},"content":{"rendered":"\n
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Creating a jewellery marketing plan is vital for any small jewellery business. Whether you\u2019ve been established for 10 years, or you\u2019re just starting out, a clear marketing strategy can help you to understand your customers and your competitors, and to plan promotional activities that will target precisely the people you want to sell to. Not only that, by learning some key marketing strategies for small businesses, you will become more efficient in your efforts, leaving you more time to make jewellery \u2013 the bit you really want to be doing in the first place, right?<\/p>\n\n\n\n

In this blog we look at how to create a marketing plan that will help you elevate your small jewellery business to the next level.<\/p>\n\n\n\n

Set some simple marketing goals<\/strong><\/h2>\n\n\n\n

First, write down what you would like to achieve from your marketing efforts this year. Do you want to increase sales by 30% or increase email subscribers to 500? Whatever your goals are, make sure they are specific and measurable. That way, you\u2019ll be able to look back and see exactly what you have achieved.<\/p>\n\n\n\n

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Make your goals SMART! – Specific, Measurable, Achievable, Realistic and Time Bound.<\/figcaption><\/figure><\/div>\n\n\n\n

Identify your competitors<\/strong><\/h2>\n\n\n\n

One of the best ways to come up with successful jewellery marketing strategies is to see what your closest competitors are up to. Search online for local jewellery makers, or look up those you already know about. Note down everything they are doing. Do they have an email list? What\u2019s their social media presence like?  Visit local craft fairs and seek out similar jewellers to yourself, what do you like about their stall set-up? What would you do differently?<\/p>\n\n\n\n

Think about your USP and what makes you different to your competitors. Then consider your price points and whether what you are charging is about right in comparison.<\/p>\n\n\n\n

By looking at the jewellery marketing ideas that are working for others you will be able to come up with a list of your favourites to feed into your own jewellery marketing plan.<\/p>\n\n\n\n

Get to know your target audience<\/strong><\/h2>\n\n\n\n

In an ideal world, who would you like to sell your jewellery to? Is this the same person that you find regularly buys your products? Write a simple one-paragraph description of your prospective customer, using demographics like age, sex, family, earnings, location etc. This is called your client persona.<\/p>\n\n\n\n

There are many benefits to understanding more about your customers:<\/p>\n\n\n\n