{"id":6777,"date":"2017-03-08T09:30:47","date_gmt":"2017-03-08T09:30:47","guid":{"rendered":"http:\/\/www.cooksongold.com\/blog\/?p=6777"},"modified":"2021-05-20T15:08:24","modified_gmt":"2021-05-20T14:08:24","slug":"7-steps-to-setting-up-an-online-jewellery-business","status":"publish","type":"business-advice","link":"https:\/\/www.cooksongold.com\/blog\/business-advice\/7-steps-to-setting-up-an-online-jewellery-business\/","title":{"rendered":"How To Start A Jewellery Business Online"},"content":{"rendered":"\n

Setting up an online jewellery business is undoubtedly an exciting prospect, but one that comes with a lot of questions like \u2018where do I start?\u2019<\/em><\/strong> and \u2018do I have enough know-how to make this work?\u2019<\/em><\/strong>.These questions are completely reasonable \u2013 every online jewellery business owner has them at first because setting up a business online is no mean feat. But while you may have questions about how to start a jewellery business online, there are some basic steps you can take to ensure that you\u2019re working towards setting up an online jewellery business that\u2019s geared for growth.<\/p>\n\n\n\n

Use our seven steps on how to start a jewellery business online below and start making an impact.<\/p>\n\n\n\n

1. Get organised ahead of launch<\/strong><\/p>\n\n\n\n

Do you already run an established jewellery business, just without the online presence you need? Now is an excellent time to start grouping your existing designs into product lines \u2013 this may be by product type (earrings<\/a>, necklaces, bracelets<\/a>) as well as by specific collections that have a similar style.<\/p>\n\n\n\n

It will also be useful to start naming or numbering your products individually to make sure your inventory and orders are easily tracked once your online jewellery business is up and running.<\/p>\n\n\n\n

Now is also a prime opportunity to start taking product photos of your jewellery designs for online use. Make sure they\u2019re clear and professional and have varying views of each product so that your customers can view all your collections in detail. Still unsure about product photography? It may help to call upon an experienced product photographer for the best results.<\/p>\n\n\n\n

2. Deal with legal<\/strong><\/p>\n\n\n\n

There are some fundamental legal considerations that will need to be made when you\u2019re about to set up your online jewellery business. If you haven\u2019t already done so at this stage, you should select a trading name and do some research into your tax obligations as a business. More specifically, as a jeweller who works with precious metals, you will need to ensure your pieces are hallmarked correctly at one of the UK\u2019s assay offices \u2013 unless its weight is under the threshold for that particular precious metal. You can contact your nearest assay office in London, Birmingham or Sheffield and ask for more details on how to register. Make sure you do this before setting up a business online so that you can guarantee all of your affairs are in order.<\/p>\n\n\n\n

3. Make time for your design production<\/strong><\/p>\n\n\n\n

Without a cohesive jewellery collection, it\u2019s safe to say that it\u2019s difficult to become an online success. So it is important to make sure that setting up an online jewellery business does not completely take away from the regular production of your designs. When you\u2019re starting out, it may seem more appropriate to offer your customers variety. But if you\u2019re looking to build your reputation as an accomplished designer with your own style, establishing collections that have their own identity will set you apart from the amateurs.<\/p>\n\n\n\n

4. Start the web build process<\/strong><\/p>\n\n\n\n

Decided on whether Etsy or your own site is the right move for your online jewellery business? Of course, online marketplaces such as eBay and Etsy have their merits. But if you\u2019re working towards a completely personalised online presence, your own website (when designed with your customers in mind) is undoubtedly a more professional solution for your online growth. Even with limited knowledge of building websites, third-party services can provide you with the framework of a well-designed site and a support system for when you need help fixing issues. Make sure you research into the pricing plans for each platform and what else they can offer you in terms of support or add-on services such as email or social media network integration. This will help you to determine which package offers you the best value for money.<\/p>\n\n\n\n

The fundamentals of getting your web build right? It\u2019s certainly not an exact science, but here are a few things you\u2019ll need to consider:<\/p>\n\n\n\n