You\u2019ve dedicated time and effort perfecting your jewellery craft and are now in a position to start selling your hand-crafted jewellery pieces online. One of the online channels where you can easily start selling your products is Etsy. Here you\u2019ll find a global online marketplace of like-minded craftspeople who are selling their products online. Find out how to sell on Etsy and make a success of your online jewellery shop.<\/p>\n\n\n\n
Already selling jewellery on Etsy and wondering how to improve your sales? Read our top tips to explore a number of different ways you can increase Etsy sales<\/a>.<\/em><\/p>\n\n\n\n Here are our tips for starting your jewellery business on Etsy:<\/p>\n\n\n\n How do I sell on Etsy? Potentially one of the trickiest parts of selling jewellery on Etsy is getting started. This is the point at which you\u2019ll need to come up with your jewellery brand name and logo, and although piecing together the overall feel of your jewellery brand is important, you do have the chance to rename your Etsy shop at a later date (it\u2019s worth noting however that you\u2019re only allowed to rename your shop once after it\u2019s been opened on Etsy). So don\u2019t dwell too much over your shop name at this stage. Instead, get the ball rolling with a name that fits for now and create a strong but simple logo. As your online shop grows, your brand identity will grow with you.<\/p>\n\n\n\n Etsy registration is fairly straightforward. You\u2019ll need to supply them with some personal details such as your name and email contact before you can set up your shop. Once you\u2019ve created your account, Etsy will then send you a confirmation email and you\u2019ll be able to get to grips with building the aesthetic of your Etsy shop as well as how exactly you want to accept payment from customers and pay your Etsy fees (more on these later).<\/p>\n\n\n\n Are you selling on Etsy as an outlet for your hobby? Or are you seriously working towards building a business? Establishing your objectives<\/strong><\/em> from the outset and working towards manageable goals will mean that you stay on track and gain ground, especially from a financial perspective. Lay out a number of small manageable goals such as \u2018I want to make my first sale within the first two months of opening my Etsy shop\u2019<\/em> or \u2018I want to have a finalised brand logo designed after six months\u2019<\/em>. That way you are taking small steps towards building a successful online shop and selling jewellery on Etsy.<\/p>\n\n\n\n If you are serious about making your online jewellery shop your livelihood, then working on a detailed business plan<\/a> and tracking your goals will help you to think about your business\u2019s growth. And if you don\u2019t hit your goals? Your business plan will help you to forge a plan to improve sales and to reach your targets next time around.<\/p>\n\n\n\n How much does it cost to sell on Etsy?<\/strong><\/em> There is no initial charge for opening your own Etsy shop, but you will need to factor in fees for listing and selling items. Etsy charges a flat fee of 16p per listing over four months and a 3.5% fee on any sale made. You may also incur currency conversion fees when shipping from outside of the US. This is so that your customers can view the products in the currency which they have been priced at. There are other costs from Etsy<\/a> which may be applicable to you such as advertising costs, wholesale fees and payment processing fees. Take costs into consideration when setting prices and make sure you keep an accurate record of all expenses to help you keep track of all outgoings as your micro-business grows.<\/p>\n\n\n\n When it comes to listing your jewellery items on Etsy, the most important thing to ask yourself is \u2018which words would a consumer use in the search bar to look for my product?\u2019 Accurately describe your product in as much detail as possible using all the tags available to get the most out of your product listing. These include title, category, price, quantity, type of item, description, shipping details and tags.<\/p>\n\n\n\n Fill out these fields in detail to ensure that your products will be found by users searching on Etsy. It\u2019s also worth remembering that the more detail you provide to consumers, the less likely it is they will have unanswered questions about your product and ultimately they\u2019ll feel much more confident buying from you.<\/p>\n\n\n\n High quality photos of your product will make all the difference to selling handmade jewellery on Etsy. Your product images will essentially make or break a sale, so ensuring that they are high quality images and that they show your jewellery pieces in the best possible way is one of the most important aspects of making sales on Etsy.<\/p>\n\n\n\n Remember that neutral backgrounds tend to work better than busy backgrounds as they will make your product the focal point of the image. Having said that, using props can be an effective way of making your jewellery pieces stand out amongst other jewellery Etsy shops. The limitations of an online shop means that users will not be able to handle your jewellery so your product images have to show every angle\u2013 once they\u2019ve swiped through every image of your latest jewellery piece they should feel as if they have carefully looked it over, convincing them of its high quality and, ultimately, convincing them to buy.<\/p>\n\n\n\n As Etsy is the home of hand-crafted items and vintage pieces, it\u2019s important not to price yourself out of the online market. But it\u2019s also important to make sure you don\u2019t sell yourself short \u2013 getting the pricing balance right is important when selling handmade jewellery on Etsy. Here are some questions you\u2019ll need to ask to calculate the cost of your jewellery pieces in a logical way:<\/p>\n\n\n\n Pricing is dependent on a lot of factors and should always reflect the quality of your work. Make sure you put a value to your time. Has a particular item taken you longer to finish due to the intricate work carried out? Place it at a higher price than those items that have taken less time to complete. Add the cost of materials to the value of your time to ensure you have a profitable product, and consider whether you can or should sell at a slightly lower price than your competitors. Once you\u2019ve built up your brand awareness, you\u2019ll be able to increase your prices slightly.<\/p>\n\n\n\n Your customers are the one and only reason you\u2019re able to make a success of selling on Etsy. That\u2019s why it\u2019s vital that you\u2019re as accommodating as possible when special shipping requests come your way or if you\u2019re faced with some difficult feedback on your products.<\/p>\n\n\n\n Etsy allows users to leave feedback on your products which can be a really positive factor for your business. When a consumer leaves positive feedback for your product, this is proof that your jewellery collection is worth the price point and can encourage others to buy.<\/p>\n\n\n\n However, negative feedback can make people wary of your product. The solution? It\u2019s all about how you respond. If you\u2019re left with a negative review, respond swiftly and professionally and try to resolve the situation by offering them a refund or replacement. Make sure you make good use of the Etsy Seller\u2019s App too. Even when you\u2019re not able to reach a computer you can still respond to questions swiftly with your phone, ensuring that your customers get the best possible service.<\/p>\n\n\n\n Need to stock up on vital jewellery tools supplies<\/a> for your online business? Order from Cooksongold<\/a> for industry standard supplies today.<\/p>\n","protected":false},"author":4,"featured_media":14067,"template":"","categories":[1792],"tags":[629,631,632,113,114,633,634,44,45,46,78,635,29,636,71,637,49,30,638,639],"class_list":["post-6719","business-advice","type-business-advice","status-publish","has-post-thumbnail","hentry","category-business-advice","tag-business-advice","tag-business-on-etsy","tag-business-set-up","tag-cookson","tag-cooksongold","tag-etsy-business","tag-etsy-store","tag-jewellery","tag-jewellery-blog","tag-jewellery-design","tag-jewellery-kits","tag-jewellery-makers","tag-jewellery-making","tag-jewellery-making-advice","tag-jewellery-making-blog","tag-jewellery-making-business","tag-jewellery-tips","tag-jewellery-tools","tag-selling-on-etsy","tag-starting-a-business"],"acf":[],"yoast_head":"\r\n1. The Basics: How to start an Etsy business<\/strong><\/h2>\n\n\n\n
2. Establish your objectives \u2013 hobby or livelihood?<\/strong><\/h2>\n\n\n\n
3. Managing fees and costs<\/strong><\/h2>\n\n\n\n
4. Listing Items<\/strong><\/h2>\n\n\n\n
5. Use good quality product photos<\/strong><\/h2>\n\n\n\n
6. Get the pricing right<\/strong><\/h2>\n\n\n\n
7. Make sure your customer service is on point<\/strong><\/h2>\n\n\n\n