{"id":12292,"date":"2020-10-23T09:00:21","date_gmt":"2020-10-23T08:00:21","guid":{"rendered":"https:\/\/www.cooksongold.com\/blog\/?p=12292"},"modified":"2025-03-24T08:28:48","modified_gmt":"2025-03-24T08:28:48","slug":"guide-to-selling-jewellery-on-amazon","status":"publish","type":"business-advice","link":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/","title":{"rendered":"Tips for Selling Jewellery On Amazon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Are you interested in selling jewellery online? Most jewellers opt to sell their designs at&nbsp;craft fairs&nbsp;or on sites like&nbsp;<a href=\"https:\/\/www.cooksongold.com\/blog\/business-advice-hub\/top-7-tips-for-starting-a-jewellery-business-on-etsy\">Etsy<\/a>. But after spending so much time and effort on perfecting your designs and products, you might now be in a position to start selling jewellery online elsewhere. So, if you\u2019re ready to take your business to the next level, check out our guide to selling jewellery on Amazon \u2013 a global e-commerce site designed for the sale of a wide range of products. But where to start? If you\u2019re wondering how to sell jewellery on Amazon, discover our top tips below.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How to sell jewellery on Amazon<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you get started, it\u2019s worth noting that only authorised sellers of fine jewellery are approved for selling fashion jewellery on Amazon. Want to request approval? Log in to your seller\u2019s account, click \u201cAdd a Product\u201d in your inventory, look for your existing fine jewellery item and then select \u201cRequest for Approval\u201d. Then simply complete the application form, submit it and wait for the response. You may be prompted to pay a non-refundable application fee, so check out the terms and conditions before submitting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your application has been approved, you can start selling jewellery on Amazon. But there are a few things to consider when it comes to building your Amazon listing. Here are some of the top tips on selling on Amazon:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Title and description<\/strong> \u2013 Keep it clear. Make sure you include all the relevant information and optimise it for keywords<\/li>\n\n\n\n<li><strong>Images and video<\/strong> \u2013 A very important part of your listing, giving customers a clear view of the product and each component of your jewellery<\/li>\n\n\n\n<li><strong>Customer reviews<\/strong> \u2013 Having visible reviews can push customers who are on-the-fence, to make a purchase of your product over other available alternatives<\/li>\n\n\n\n<li><strong>Star rating<\/strong> \u2013 Symbolising the average customer review, allowing buyers to see a quick evaluation of your product and assuring quality for consumers<\/li>\n\n\n\n<li><strong>Inventory<\/strong> \u2013 Inventory reports are snapshots of your Amazon listing information, providing you with a better idea of what you have available and which items need updating or removing<\/li>\n\n\n\n<li><strong>Enhanced content<\/strong> \u2013 Includes comparison charts, downloadable documents and numerous ways to customise your listing with branded assets<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jewellers\u2019 tips on selling on Amazon<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Selling jewellery online is no mean feat, and when it comes to selling fashion jewellery on Amazon, there are no exceptions. Here are some jewellers\u2019 Amazon selling tips:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimise your listings.<\/strong>&nbsp;They sell over 12 million products, so your Amazon jewellery listing needs to stand out and show up at the top of product searches. They use the product information and details you provide to match your item to a customer\u2019s search query, so it\u2019s vital that you give accurate, detailed information when creating your listing. Don\u2019t cut short on anything \u2013 include titles, descriptions, any details that can identify the product (e.g., size and colour), relevant search terms, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use professional images.<\/strong>&nbsp;When selling jewellery on Amazon, or any website for that matter, you must include multiple images that clearly display your products. Selling jewellery online is different to displaying your designs in-store, as buyers don\u2019t have the physical product to examine, so it\u2019s important that you provide high-quality images. If your photos don\u2019t look professional, buyers will have less trust in you as a brand \u2013 if they can see a level of professionalism in your listing, they are more likely to believe in the quality of your products. Need some advice on jewellery photography? Check out our blog on&nbsp;<a href=\"https:\/\/www.cooksongold.com\/blog\/how-to-guides\/how-to-photograph-jewellery-for-sale\">how to photograph jewellery<\/a>&nbsp;to help you attract more buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use competitive pricing.<\/strong>&nbsp;Most customers on Amazon are there to find the products they want or need, at the lowest prices. So before you start selling jewellery on Amazon, you should get to know the prices you\u2019re competing against. Unless your item is truly unique, it will require a lot of research to get the price right. Sometimes, having a lower price can also help your listing show up at the top of the search results.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The do\u2019s and don\u2019ts of selling jewellery on Amazon<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You know&nbsp;what&nbsp;to include in your listing, but what are the other do\u2019s and don\u2019ts of selling jewellery on Amazon? With so much Amazon jewellery to compete with, it\u2019s important you get your listing right. Here\u2019s how to sell jewellery on Amazon to the right way:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In general:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know the rules and don\u2019t violate any of Amazon\u2019s policies<\/li>\n\n\n\n<li>Start out with at least 10 products and include a variety of items that your target audience might be interested in<\/li>\n\n\n\n<li>Keep track of your reviews and ratings<\/li>\n\n\n\n<li>Monitor your sales and inventory<\/li>\n\n\n\n<li>Meet Amazon\u2019s processing and shipping timelines<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product titles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capitalise the first letter of each word<\/li>\n\n\n\n<li>Keep your titles short (50 characters minimum), but include all critical information<\/li>\n\n\n\n<li>Optimise your listings with relevant keywords \u2013 Find keywords that are only used on Amazon, have high search volumes and filter them out by relevance, competition score and difficulty<\/li>\n\n\n\n<li>Avoid using dashes and opt for commas instead<\/li>\n\n\n\n<li>Avoid including the price and quantity<\/li>\n\n\n\n<li>Avoid using all capital letters and additional symbols<\/li>\n\n\n\n<li>Don\u2019t add seller information<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gallery images:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a pure white background to let the product stand out<\/li>\n\n\n\n<li>Show the product outside of its packaging<\/li>\n\n\n\n<li>Display the entirety of the product, and not just one snippet.<\/li>\n\n\n\n<li>Fill 80-100% of the image frame<\/li>\n\n\n\n<li>Avoid adding text\/illustrations\/graphics\/logos that aren\u2019t part of the product<\/li>\n\n\n\n<li>Don\u2019t use watermarks<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Get your business Amazon-ready with Cooksongold<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">And there you have it \u2013 our top tips on how to sell jewellery on Amazon. Venturing out into the world of selling jewellery on Amazon? Make sure your business and workshop are ready with Cooksongold. Shop a range of&nbsp;<a href=\"https:\/\/www.cooksongold.com\/Jewellery-Tools\/\">jewellery tools<\/a>,&nbsp;<a href=\"https:\/\/www.cooksongold.com\/Bullion\/\">bullion<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.cooksongold.com\/Jewellery-Findings\/\">findings<\/a>&nbsp;to stock up on all the jewellery making equipment you need to build up your inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Remember, when selling jewellery on Amazon, all listings and products must observe all the applicable laws and regulations \u2013 so do your research to make sure you and your business comply.<\/em><\/p>\n","protected":false},"author":4,"featured_media":30371,"template":"","categories":[1792],"tags":[1553,975,1095,547,729,1910,730,642],"class_list":["post-12292","business-advice","type-business-advice","status-publish","has-post-thumbnail","hentry","category-business-advice","tag-advice-for-new-business-owners","tag-blogging-business","tag-build-your-business","tag-jewellery-selling","tag-sell-jewellery","tag-sell-jewellery-online","tag-sell-your-jewellery","tag-selling-jewellery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Tips For Selling Jewellery On Amazon | The Bench<\/title>\r\n<meta name=\"description\" content=\"Ready to take your business to the next level? Check out our guide to selling jewellery on Amazon \u2013 full of top tips and advice to help get you started.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_GB\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Tips For Selling Jewellery On Amazon | The Bench\" \/>\r\n<meta property=\"og:description\" content=\"Ready to take your business to the next level? Check out our guide to selling jewellery on Amazon \u2013 full of top tips and advice to help get you started.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/\" \/>\r\n<meta property=\"og:site_name\" content=\"The Bench\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-03-24T08:28:48+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.cooksongold.com\/blog\/wp-content\/uploads\/2020\/10\/jewellery-shot2.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"450\" \/>\r\n\t<meta property=\"og:image:height\" content=\"300\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tips For Selling Jewellery On Amazon | The Bench","description":"Ready to take your business to the next level? Check out our guide to selling jewellery on Amazon \u2013 full of top tips and advice to help get you started.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/","og_locale":"en_GB","og_type":"article","og_title":"Tips For Selling Jewellery On Amazon | The Bench","og_description":"Ready to take your business to the next level? Check out our guide to selling jewellery on Amazon \u2013 full of top tips and advice to help get you started.","og_url":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/","og_site_name":"The Bench","article_modified_time":"2025-03-24T08:28:48+00:00","og_image":[{"width":450,"height":300,"url":"https:\/\/www.cooksongold.com\/blog\/wp-content\/uploads\/2020\/10\/jewellery-shot2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/","url":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/","name":"Tips For Selling Jewellery On Amazon | The Bench","isPartOf":{"@id":"https:\/\/www.cooksongold.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/#primaryimage"},"image":{"@id":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cooksongold.com\/blog\/wp-content\/uploads\/2020\/10\/jewellery-shot2.jpg","datePublished":"2020-10-23T08:00:21+00:00","dateModified":"2025-03-24T08:28:48+00:00","description":"Ready to take your business to the next level? Check out our guide to selling jewellery on Amazon \u2013 full of top tips and advice to help get you started.","breadcrumb":{"@id":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/#primaryimage","url":"https:\/\/www.cooksongold.com\/blog\/wp-content\/uploads\/2020\/10\/jewellery-shot2.jpg","contentUrl":"https:\/\/www.cooksongold.com\/blog\/wp-content\/uploads\/2020\/10\/jewellery-shot2.jpg","width":450,"height":300,"caption":"Beaded bracelets on stone prop"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cooksongold.com\/blog\/business-advice\/guide-to-selling-jewellery-on-amazon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cooksongold.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Business Advice","item":"https:\/\/www.cooksongold.com\/blog\/business-advice\/"},{"@type":"ListItem","position":3,"name":"Tips for Selling Jewellery On Amazon"}]},{"@type":"WebSite","@id":"https:\/\/www.cooksongold.com\/blog\/#website","url":"https:\/\/www.cooksongold.com\/blog\/","name":"The Bench","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cooksongold.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.cooksongold.com\/blog\/wp-json\/wp\/v2\/business-advice\/12292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cooksongold.com\/blog\/wp-json\/wp\/v2\/business-advice"}],"about":[{"href":"https:\/\/www.cooksongold.com\/blog\/wp-json\/wp\/v2\/types\/business-advice"}],"author":[{"embeddable":true,"href":"https:\/\/www.cooksongold.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cooksongold.com\/blog\/wp-json\/wp\/v2\/media\/30371"}],"wp:attachment":[{"href":"https:\/\/www.cooksongold.com\/blog\/wp-json\/wp\/v2\/media?parent=12292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cooksongold.com\/blog\/wp-json\/wp\/v2\/categories?post=12292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cooksongold.com\/blog\/wp-json\/wp\/v2\/tags?post=12292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}