How To Choose Your Jewellery Business Name

Jewellery Business Name Ideas

Starting out in the jewellery industry and wondering how to choose a business name? There are a few things you should consider before deciding. Understanding the importance of your name is essential in the jewellery industry as it’ll impact sales, reflect your brand and either stunt or boost the growth of your business. To help you on your way, we’ll talk you through how to … [Read more...]

How To Grow Your Jewellery Business

How to Grow Your Jewellery Business

Getting to the stage where you want to take your business to the next level? In this blog, we’ll talk you through how to grow your jewellery business - fast. There are a number of different ways you can scale your jewellery business, such as: enhancing online experience, hiring the correct amount of people, managing expectations, being efficient and more. Keep reading to find … [Read more...]

What’s New at Cooksongold: Winter 2018/19

artisan metal forming set

Our extensive range of jewellery making materials and supplies is constantly changing and evolving, meaning sometimes it can be a little difficult to keep up – so with that in mind, we have gathered together a collection of some of our latest additions below to ensure you don’t miss out on these new products. Halo Settings If you are short on time but still want to give … [Read more...]

How To Start A Jewellery Making Business

Cards, pens and paper laid out on a table

Every jewellery business owner starts somewhere – from the aged, splintered bench in the garden shed or confines of the box room, to the makeshift workshop in the garage featuring the old kitchen table and mismatched chairs. And as your reputation grows and demand for your creations increases, it may be worth considering starting a fully-fledged, registered business. This … [Read more...]

Jewellery Marketing Tips for Small Businesses

calendar pins on key dates

Running a jewellery business takes a great deal of organisation, time management and strategy. You may think you have your marketing strategy sorted, but it’s important to remember to align your marketing campaigns with the retail calendar, incorporating important dates and events throughout the year. Find out the key dates to look out for, alongside helpful jewellery marketing … [Read more...]

4 Top Tips For Building Your Handmade Jewellery Website

sell jewellery online

As a small business owner, it’s now easier than ever to connect with an online audience and reach out to a whole host of potential new customers. Undoubtedly the best way to sell jewellery online is to build your own handmade jewellery website. With a clear-cut brand and a fully functioning ecommerce site where customers can buy from you at the touch of a button, your online … [Read more...]

How To Create A Jewellery Marketing Plan For Your Jewellery Business

how-to-create-a-marketing-plan-for-your-jewellery-business

Creating a jewellery marketing plan is vital for any small jewellery business. Whether you’ve been established for 10 years, or you’re just starting out, a clear marketing strategy can help you to understand your customers and your competitors, and to plan promotional activities that will target precisely the people you want to sell to. Not only that, by learning some key … [Read more...]

How To Sell More At Trade Shows

selling-your-jewellery-at-trade-shows

Have you got your first jewellery trade shows and craft fairs lined up? Ready to take your latest collection and sell, sell, sell? You may have a beautiful collection, a well thought out display, and the perfect spot with lots of footfall, but how do you maximise sales at a trade show? Here’s our guide on getting the best out of attending jewellery trade shows, including how … [Read more...]

Do I Need An Accountant For My Small Jewellery Business?

small-business-accountant

You’ve finally set up your dream business and your beautiful jewellery is starting to sell. But managing the jewellery accounting and finances can be tough to handle, especially for new starters. So when is the best time to invest in an accountant? Read our helpful guide for tips and help when it comes to accounting for small businesses. Accounting For Small Businesses: Do I … [Read more...]

How To Build A Jewellery Brand

building-a-brand

Starting your own brand as a jewellery maker is an exciting time – finally, your chance has come to show the world your artwork and establish yourself in the industry. But first, it is important to know how to build a jewellery brand, and how to develop brand identity. There are a variety of different attributes to consider when deciding how to build your business brand, which … [Read more...]