Price can play a significant role in choosing a wedding ring, particularly when the preference is for 18ct gold. For jewellery retailers, this can leave a gap between customers wanting the look and appeal of 18ct gold and the budget they have available.
Cooksongold’s Super Lightweight 18ct Gold Wedding Rings have been developed to help bridge that gap.
Using an advanced construction that significantly reduces the amount of precious metal required, the range provides a more accessible way to offer 18ct gold while retaining the traditional appearance of a classic court wedding ring. Supplied fully polished and finished, the rings are ready to sell.
Add another price point to your 18ct gold range
Offering different price points can give customers greater choice without requiring them to move away from their preferred precious metal.
Super Lightweight Wedding Rings use significantly less gold than Cooksongold’s existing Lightweight Wedding Ring Blanks. As a result, they provide a more commercially accessible 18ct gold option that can sit alongside existing wedding ring ranges rather than replacing them.
For retailers, this creates an opportunity to broaden an 18ct gold range and cater for customers who want an 18ct gold wedding ring at a more accessible price point.
The difference is achieved through the construction of the ring rather than by changing the precious metal or moving away from the familiar appearance of a traditional wedding ring.
How are Super Lightweight Wedding Rings made?
Super Lightweight Wedding Rings use an advanced two-part pressed construction.
The two components are pressed together without welding, creating a hollow structure with an integral internal support. This support forms part of the construction itself, providing strength and stability while keeping the overall amount of precious metal and weight to a minimum.
Across the 5mm and 6mm widths, the rings are approximately 42% lighter on average than Cooksongold’s existing 18ct Lightweight Court Wedding Ring Blanks.
Despite this reduction in weight, the exterior retains the familiar appearance of a traditional court profile.
Finished and ready to sell
One of the key differences between Super Lightweight Wedding Rings and our traditional wedding ring blanks is how they are supplied.
Each Super Lightweight Wedding Ring is fully polished and laser hallmarked, making it a finished product ready to sell.
There is no requirement to polish or finish the ring before adding it to your range, making it particularly suited to jewellery businesses looking for a straightforward way to broaden their wedding ring selection.
Super Lightweight vs Lightweight Wedding Ring Blanks
Super Lightweight Wedding Rings are designed to complement our existing Lightweight Wedding Ring Blanks, giving jewellery businesses greater choice when building their 18ct gold offering.
While Lightweight Wedding Ring Blanks provide the flexibility for further work and finishing, Super Lightweight Wedding Rings are supplied fully polished and ready to sell, with their reduced gold content providing a more accessible 18ct gold price point.
What should you know before adding them to your range?
The specialist construction that makes these rings so lightweight also means they need to be treated differently from a conventional wedding ring blank.
They are suitable for shallow laser engraving but should not be resized, soldered, stone set, hand engraved or deeply laser engraved. Secondary finishes should also not be applied.
They are designed to balance comfort and durability for everyday wear but are not recommended for strenuous manual activities or heavy-duty working environments.
Understanding these considerations can help retailers recommend the most appropriate wedding ring for each customer’s requirements.
Expand your 18ct gold wedding ring range
For customers who have their sights set on an 18ct gold wedding ring, budget does not necessarily have to mean moving to a different metal.
Super Lightweight Wedding Rings give jewellery businesses another option to put in front of those customers: the appearance of a traditional 18ct gold court wedding ring, at a more accessible price point.
With a fully polished finish and no additional preparation required before sale, they can be introduced alongside an existing wedding ring collection to provide greater choice across different budgets.
Click here to explore Super Lightweight 18ct Gold Wedding Rings and discover how they could complement your wedding ring range.
Harvey Wedgbury