Next time you’re at a craft show or jewellery exhibition, ask yourself a question: What sets one jewellery maker’s work apart from another’s and attracts attention?
While we’d like to believe that our work can sell itself, the truth is that no matter how beautiful your jewellery is, potential customers are more likely to notice a well-designed display. Customers react better to an attractive and considered presentation.
Packaging your jewellery products correctly can have a massive impact on your sales. It is worth the investment in better quality gift display packaging products to lend your jewellery that extra touch of class.
Standing out – Putting on a good show
Spend a little time thinking about how you’d like your stall to look (see tip below). Some of these products might help you make up your mind:
Recycled Paper Twine Mannequins
These recycled paper string mannequins, available in three different sizes, are both hand crafted and eco-friendly, but have an eye-pleasing texture perfect for showing off your designs.
Leatherette Display Bust
Quality leather-look display bust on a round stand, ideal for displaying all styles of necklets and chains – available in black or white.
Delightful compact storage set
If you sell loose items, how about this attractive wooden box with magnetic fastening, containing 24 aluminium containers with clear lids? Also, click here to view our range of other storage ideal for componentary.
Sealing the Deal – Why packaging counts
Jewellery makers on a budget will be tempted to cut corners on peripherals such as packaging – but don’t. Buyers are always more impressed and inclined to remember you if your packaging is as attractive as your jewellery.
Choosing the right box
Think texture; warm wood, sumptuous velour and luxurious leatherette boxes look amazing and may increase the perceived value of your products. Click here for a few suggestions.
At the very least, invest in some elegant silver tissue sheets and complementing ribbon. Remember, for silver, you may be better using acid-free tissue to prevent tarnishing. Click here for packaging solutions.
Stylish packaging can be relatively inexpensive – a contemporary acrylic ring box with black velour pad is very cheap – compare the impact of displaying and selling your rings in that to just dropping a purchase into a paper bag!
Cooksongold.com already has a broad range of Jewellery Boxes & Packaging to choose from, and from May we will have a huge expansion of products for this section – register for our newsletter or join our jewellery making forum, Twitter feed and Facebook fan page for more updates and news.
Setting out your stall
Before you take on your first craft shows, it’s very much worth considering what style you want to your business to have – are you ethnic or folksy? Maybe your jewellery is contemporary, fun and funky?
Whatever your style, consider what might make your stall more eye-catching and begin to build up a store of display props – a couple of different level stands and a table covering is a good start. Don’t forget, if you want people to remember your name, a business card is important.
Make sure you have a practice run before the big day to ensure you’ve got everything you need. And don’t forget – take a small, select jeweller’s toolbox of tools and findings with you for on-the-spot adjustments – it can mean the difference between a sale and a ‘not today’.
You can find more help on developing the business side of your jewellery making in this book: Marketing & Selling Handmade Jewellery By Viki Lareau.
If you have any tips you’ll like to share or if your just seeking further advice, why not leave us a comment and we will get back to you. Alternatively, why not enter our jewellery making forum packed with friendly jewellers who love nothing more than talking jewellery.